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Don't let numbers slow your growth. Get the facts about our business...
Don't let numbers slow your growth. Get the facts about our business...
Get the help you need without the hefty price tag...
We lighten your workload by...
A fractional CMO is the part-time executive who runs your marketing team and becomes single person responsible for all your marketing outcomes. So you only have ‘one throat to choke.’
DTC brands use fractional CMO services when they’re not quite ready for a full-time CMO but still require expert marketing strategy and strong leadership.
The truth is, a typical full-time CMO salary can cost more than $200,000 per year.
But a fractional CMO adds the flexibility a growing DTC brand needs because you’ll get a skilled, executive level marketing leader working with you on a daily or weekly basis to solve your growth problems and implementing your marketing strategy.
In fact, a fractional CMO is best suited for DTC brands with at least $500,000 in sales or startups with enough capital to fund rapid growth.
For starters, a great fractional CMO will always put your business goals first. This means, they’ll dig into your business numbers (including your LTV) and create a marketing plan based on your personal goals.
For example, need to secure another round of investor capital?
They’ll help you define the value of your customers.
Want a ‘lifestyle’ business? They’ll free up more of your time.
They’ll put in the systems and processes to make marketing a reliable asset to your company, including…
• Development of critical KPIs along with implementation and management of regular 90-day sprints to achieve key goals and objectives.
• Hiring and scaling your internal team at the right time and training them in your processes. If it’s a junior team, they’ll provide leadership and focused management to your team. This keeps the team in good spirits.
• Reporting and identifying your current constraints so you can hit your business objectives.
• Managing all vendor relationships (As appropriate and required).
• Setting marketing priorities best suited for the current growth phase of your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
• Development of critical KPIs along with implementation and management of regular 90-day sprints to achieve key goals and objectives.
• Hiring and scaling your internal team at the right time and training them in your processes. If it’s a junior team, they’ll provide leadership and focused management to your team. This keeps the team in good spirits.
• Reporting and identifying your current constraints so you can hit your business objectives.
• Managing all vendor relationships (As appropriate and required).
• Setting marketing priorities best suited for the current growth phase of your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
We understand every business is different. Each has their own unique goals, systems, and processes and to meet your ever-changing needs of DTC operators we offer the following engagement options…
Half Day Consult - With a couple of weeks of prep via email and a 4 hour session together, we’ll create your unique customer journey and 90-day action plan for your marketing department.
Fractional Chief Marketing Officer - This is where the rubber meets the road. You’ll get a comprehensive marketing strategy custom-made for your business. This strategy contains prioritized campaigns which keeps your team focused on your most important business goals. And to ensure your team is firing on all cylinders, I’ll work with members daily to execute your strategy and vision.
Ongoing Advisor - This option is less ‘hand-on’. You still get a custom marketing strategy based on your business goals. But I’m scheduling check-ins every other week (instead of daily) with your team to keep everyone on track.
It depends.
If you’re running operations, marketing, and sitting in the CEO chair, now might be the time to think seriously about a fractional CMO.
A fractional CMO can offer growth hungry DTC brands marketing leadership and data-driven marketing strategy on a part-time basis. This keeps the team focused on your primary business objectives so you can spend more of your time growing the business.
Why a DTC brand needs a Fractional CMO:
• Leadership: Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader in terms of decision-making is required. You get ‘one throat to choke.’
• Marketing Strategy: Your business needs a focused data-driven marketing strategy for your niche and industry. Such as a Fractional CMO with years of experience in DTC or private equity.
• Part-time CMO: You require the skill set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO would offer. Even if you need a Fractional CMO for only 5 hours per week, or 20. Your agreement is flexible, making this a perfect fit for growing brands.
• Experience: You have staff to execute marketing campaigns, but they lack strategic experience and you’re not comfortable with their decision-making. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
• Reporting & KPIs: You need to accurately monitor the health and progress of your campaigns. And you need someone leading weekly KPIs meetings so your team has buy-in on your goals and results-focused accountability.
• Optimization: You need an expert identifying opportunities and new possibilities so you can improve (and adjust) campaigns as needed to meet the demands of your changing marketplace.
• Efficiency: Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize the efficiency and execution time for your marketing department.
• Go-to-market Strategy: You’re a new startup or you’re launching a new product or service. You’lll need an evolving marketing plan for the short-term to get traction over the next few years. Your digital marketing efforts need to be precisely planned out so your marketing dollar goes farther and your team knows exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.
As you consider a Fractional CMO for your DTC brand, consider the cost of NOT having a qualified marketing leader making decisions on your behalf.
What’s the risk of having a marketing director or coordinator set your campaign objectives and success criteria in your organization?
Odds are, they are under-qualified for the role.
Additionally, think of the potential gains of having an experienced marketing leader setting priorities and guiding your team.
By hiring a fractional CMO you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales, profitability, and growth.
As a DTC operator, it can be downright frustrating to have monster-sized business goals only to feel bogged down…
By a slow moving marketing team, lackluster results, or spending too much time working “in” your business.
Why not spend more of your time doing what you do best?I love solving marketing problems and guiding teams to win with their strengths.
Here’s how the process works:
1. Chat - Schedule a 15-minute call to see if a Fractional CMO is a good fit.
2. Strategy: If we can add value, we’ll get on a longer call for a deep dive into your needs. Then, I’ll share my next step recommendations along with a proposal.
3. Marketing Transformation: In the first 30 days, you’ll receive a data-driven growth plan, custom-made for your DTC brand and the leadership to execute it over the rest of the quarter.
Let’s schedule a quick 15-minute call to see if a fractional CMO might be the right fit for your brand.
