Wellness DTC health brand

"How a DTC brand turned Black Friday into a rolling holiday promotion generating $146,000 in revenue."

Wellness DTC health brand

Looking for a Black Friday\ Cyber Monday marketing plan.


DTC, health & wellness

Services we provided

  • Paid media
  • Strategy
  • Vendor management

The client

Wellness DTC brand looking for a Black Friday\ Cyber Monday marketing plan.

Where were they before working with us?

Their Black Friday sale has been always a typical 4-day e-commerce style promotion.
They had some mild success with email marketing but never really tapped into it's full potential.

What problem were they facing?

They had just received a larger for their best selling supplement and needed to sell a large amount inventory to cover their expenses. But they didn't know how to execute a Black Friday sale to maximize sales.

What did we do to solve it?

Rolling Holiday Sale - We created a marketing campaign that went from Black Friday and lasted until New Year's eve. We understood people would be hungry to purchase during the entire holiday season. We created an assortment of discounts, and bundles, which were sent out via email.

What results did we achieve? 

This new holiday rolling promotion resulted in $146,950 in total revenue in 60 days. $45,000 over Black Friday weekend. This is without paid media and 100% based on our email marketing efforts.

Client Impact Statement

"That's more than double the revenue we did last year. Great job."


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