Wellness DTC health brand
Looking for a Black Friday\ Cyber Monday marketing plan.
Industry
DTC, health & wellness
Services we provided
Wellness DTC brand looking for a Black Friday\ Cyber Monday marketing plan.
Their Black Friday sale has been always a typical 4-day e-commerce style promotion.
They had some mild success with email marketing but never really tapped into it's full potential.
They had just received a larger for their best selling supplement and needed to sell a large amount inventory to cover their expenses. But they didn't know how to execute a Black Friday sale to maximize sales.
Rolling Holiday Sale - We created a marketing campaign that went from Black Friday and lasted until New Year's eve. We understood people would be hungry to purchase during the entire holiday season. We created an assortment of discounts, and bundles, which were sent out via email.
This new holiday rolling promotion resulted in $146,950 in total revenue in 60 days. $45,000 over Black Friday weekend. This is without paid media and 100% based on our email marketing efforts.
"That's more than double the revenue we did last year. Great job."
