DTC Wellness Brand

"How a wellness brand sold out an entire shipment of stock days before it arrived."

DTC Wellness Brand

Offering high-ticket wellness devices


DTC, Health/Wellness

Services we provided

  • Marketing Plan
  • Strategy

The client

Wellness DTC brand offering high-end inhalation machines to doctors, physicians, and private clinics.

Where were they before working with us?

This brand offers clinical grade inhalation machine that retail for $5,995. The typical sales cycle entails cold outreach, partnerships and making affiliate connections.
It can often take several weeks to close a deal since this product had an education component about how the product works.

What problem were they facing?

They had an inbound shipment of clinical grade inhalation machine due to arrive. These machines had been in production for more than 30 days so they had a large sum of cash that had been tied up for weeks. They needed a way to stimulate sales without waiting for weeks to warm new leads.

What did we do to solve it?

Pre Order Sale - We identified a segment of their email list and created a one-time offer for that specific audience. We set the deadline to receiving the shipment of goods at their warehouse.

What results did we achieve?

We were expecting just enough sales to cover the cost of the goods. But we ended up selling out the entire shipment of stock over the course of 4 days for their professional grade inhalation machines that retail for almost $6,000.

Client impact statement

"Incredible start to July, nice job. That was our worst month last year. You’ve already beat Last Years sales."


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