DTC Wellness brand
Selling an anti-aging supplements and beauty devices
Industry
DTC, Health/ Wellness
Services we provided
Wellness DTC brand struggling to scale with paid media.
This brand was using 2 paid media agencies. One for Facebook ads. One for Google ads.
And they had a limited budget for testing and producing new creative for each platform.
They weren't adding enough new names to their database. If they didn't find a way to boost new customer acquisition they were months away from experiencing a massive drop in revenue.
Restructured paid media team - First, we consolidated our ad budget. Next, we hired a new paid media team. Finally, we set clear expectations on target CPAs and how we wanted to run our creative testing.
Within 30 days we increased revenue $20,000 per month. We turned their worst performing month into one of their best months of the entire year. And turned an average performing product into a profit marketing funnel.
"That's more than double the revenue we did last year. Great job."
